The ASICS brand was born in Japan. ASICS. These are actually the first letters of the phrase "Anima Sana In Coropore Sano", that is, "a healthy mind in a healthy body".
The story begins in 1949, when Kihachiro Onitsuka decides to embark on the creation of sports shoes.
He creates his company Onitsuka Tiger.
In 1964 at the Tokyo Olympics, Abebe Bikila runs with Tiger footwear.
Result: the Ethiopian wins the gold medal and the brand is experiencing its first major success worldwide.